TAG Heuer Aquaracer Automatic Chronograph

Million Dollar Club 2012: Watch Advertising at All-Time High
In an exclusive report in the upcoming May-June issue of WatchTime, we reveal which watch brands are spending the most on advertising in 2012, a record year for watch-company ad spending, and we provide a complete list of the 60 brands that spent more than $1 million on ads. Watch brands spent more on U.S. advertising in 2012 than ever before. Total spending reached $399.74 million, up 9.3 percent over 2011, according to Kantar Media, which tracks advertising across all media channels. Sixty watch brands spent more than $1 million on advertising, up from 54 brands in 2011. To make the list of the Top 25, a firm had to spend over $3.63 million compared to $3.43 million a year earlier.Ad spending was up for the third consecutive year, after falling sharply in the recession year of 2009. The 2012 total surpassed the previous record of $388 million set in 2007, and was a sign of a continuing recovery in the U.S. watch market.The big spender last year, as usual, was Rolex, with a U.S. ad bu

Top 10 Watches Of Baselworld 2013
Ariel & James inspecting new ceramic watches with Rado.First, a small Basel recap: if you are interested in watch industry business then my report from Baselworld 2013 is simple. The watch industry has anticipated a slowdown in business and growth from China for the last few years and the projections are true. While Chinese money is still important, China isn¡¯t exactly a growing market and many Chinese buyers are purchasing outside of China in places such as the US and Europe (where sometimes surprisingly, taxes on luxury goods are cheaper).This means that the luxury industry is once again focusing on the Western world and traditional luxury hot spots such as the Middle East, Russia, and the world¡¯s hot vacation spots (that still attract money). Business as usual in the world of glitz and status is ¡°go where the money is¡± which is once again the primary objective of those who claim to make the best watches in the world.The good news is that new watches in 2013 are better than ever,

How about american clocks?
I just finished building my first clock. I bought the plans from Clayton Boyer. Check out his website. He has some amazing designs. I've never done any woodworking before, but after stumbling across his website I knew what my next hobby would be.

Would Like to be Able to Swim and Jog with My Safari (Rubber Strap or SS Band)
Guys,Love my New Safari very much....but I would like to be able to swim and jog with it....Should I buy additional Rubber Strap or SS Band?Regards,

Speedmaster Professional strap wearers
I have a new Speedy Pro inbound, and wanted to ask you guys with straps if you prefer the standard clasp, or a deployant?Looking at all the pics posted in this forum, it's hard to tell what most of you guys are using.It appears that the deployant would be far easier to get the watch on and off, and cause less wear to the strap. However, I don't know if it is comfortable, secure, etc.Any help would be appreciated, ready to strap it on!Oh, and a HUGE thanks to Fr. John+ and his AD. Quite easily the most pleasurable and hassle-free watch purchase I have ever made.