Cartier Must 21 W10109T2 Stainless Steel Bezel Quartz White Dial Watch

Hands-on With the Melbourne Watch Co Avalon
Just a few weeks ago, I reviewed the Melbourne Portsea, which was a really strong new model from the young brand. It was a clever twist on a classic style with plenty of unique details. Well, now Melbourne is back with the launch of their newest watch, the Avalon, via Kickstarter. Their fifth watch release to date, the Avalon is a departure from the brand's previous designs. Rather than a take on a more subdued or dress style, this watch is a large, aggressive pilot in full black DLC. But in true Melbourne style, they took a unique approach that makes it thoroughly their own.The case of the Avalon is unabashedly large at 45 x 53.7mm, but surprisingly flat at 11mm. With the wide 24mm lugs, it looks and feels broad and masculine, and is best worn on larger wrists for it. The case design immediately says "pilot" but has some details that make it different from the herd. First, the lugs are faceted with a wide bevel on the side and front. This immediately makes it feel more contemporary an

Photo Report: Inside Panerai's Flagship Boutique In Florence
There are a few stores around the world that any watch lover must make a point of visiting – Panerai's flagship in Florence is certainly one of them. The historical home to Panerai dating back to 1860, the shop was just re-imagined and expanded in November of 2014. Here is a quick look inside. 2 OF 31 Located in the Piazza San Giovanni, facing the city’s impressive Duomo, Officine Panerai’s historic boutique is now 285 square meters (the previous was 58), designed by famed architect Patricia Urquiola. Inside the duplex boutique you fill find a nod to Panerai's marine history, as well as many of the latest models. 3 OF 31 The Florence boutique has always been the emotional and commercial home to Panerai, and still today one may find a handful of watches for sale there that you won't find anywhere else, including this year's hand-engraved PAM604 Firenze limited edition. 4 OF 31 The façade of the store reta

The WIS Creed
The WIS Creed This is my watch. There are many like it, but this one is mine. My watch is my best friend. It is my life. I must master it as I master my life. My watch, without me, is useless. Without my watch, I am useless. I must care for my watch and it will take care of me. I must regulate my chronometer to maintain accuracy better than any other and will position it overnight to fall within -4 to +6 seconds of variation per day. We will be COSC certified before the sun rises. We will.My watch and myself know that what counts in this world is not what other people think, the price, the number of jewels, nor the statement it makes. We know that buying the watch that makes you happy is what counts. We are happy......My watch is awesome, even as I, because it is my life. Thus, I will love it as a brother. I will love its weakness, its strength, its display back, its complications, water resistance rating and its lume. I will keep my watch clean and ready, even as I am clean and ready.

WRUW Friday 6 February 2016
The one I can't take off. Orange Monster stays in placeSent from my iPad using Tapatalk

Movie watches
If you could own one watch that was actually used in a movie, which would it be? I would pick the Tag used in the first Bourne movie. I like the look of the watch and I would want to see if the insides are mush after all that combat. Plus it would be cool to have it as a movie prop.