Panerai PAM104N - BNIB

Victorinox Swiss Army Watches To Reach Customers Via iPhone App
You've been hearing about watch makers creating iPhone app versions of their watches, but Victorinox Swiss Army has taken the concept to the next step. In addition to including digital versions of their watches (not likely all of their watches) they are using the "always connected" feature of the iPhone and the power of the iPhone app to keep potential customers up-to-date with the latest watches and news from the company. In fact, you can even locate authorized dealers right from the application. It will use the iPhone's built in GPS to located the nearest store to you. Lots of potential, but it will require a dedicated team at Victorinox to handle it all in the right way.The idea behind the application is help connect with the estimated 25 million potential users who may be interested in the free application. Being able to directly send information to interested customers is extremely valuable, and can result in much faster and wider customer education of new products as well as give

Roger Dubuis Introduces La Monegasque Collection, We Go Hands-On
Earlier this month, Swiss manufacturer Roger Dubuis introduced their entirely new La Mon¨¦gasque line of watches within the historic Monte Carlo district of Monaco. The venue served as the inspiration for the young brand, who refers to their newest creations as "an ode to gaming, glamour and the Riviera." In their attempt to capture this spirit, they've built no less than eight models to comprise the La Mon¨¦gasque collection. We were there, and we've got the skinny on the best of the new releases.?Roger Dubuis (first seen here) has managed to scale their manufacturing capabilities to near 100% since their inception in 1995. Production is handled entirely within the walls of their Geneva facilities, where every watch that comes out the door carries the coveted Geneva Seal. For the La Mon¨¦gasque collection, new calibers were designed and built, meant to embody the next generation of manufacturing abilities for the marque. One in particular caught my eye during the release event, the RD540

Some Patek observations at Bangkok AD
Available to buy over the counter, no waiting list, the elusive stainless steel chrono 5980 and, less surprising, a 5711J. The latter at 10 % discount from tag price, which in Bangkok meant US$ 31K something (including the 7 % VAT you can get refunded at the airport) and the former........hrrrrmmm........NOT at a discount, or list, or reasonable price. A big big smile on the sales lady here in the land of a thousand smiles. Very charming. Price just over US$ 69K. No, it's not discount, it's premium. But if anyone really needs to buy a 5980 and want it from an AD, here it is.Is it OK to post prices here? Some other foras are not private shopping services and the moderator is not your private butler etc. Maybe these kind of observations are OK???

ROC Pic courtesy of TRF
Took this quick pic as I liked the way my TRF screen was half lighting my watch at night.

Just in today!!!
New PO GMT!