Chopard Happy Sport Diamond Chronograph

Which Watch Brands Spent the Most on Advertising in 2014?
More big spenders are spending more. That¡¯s the situation with watch advertising in the U.S. market. Watch companies here spent an estimated $535.36 million on advertising in 2014, according to Kantar Media, which tracks advertising by brand for a range of products across all media channels. That¡¯s an increase of 8.7 percent over 2013. It¡¯s the first time spending has exceeded the $500 million mark. Five years ago, in the depths of the Great Recession of 2009, spending was $250.30 million, less than half of last year¡¯s amount.Another measure of the watch ad explosion is the amount required to make the list of Top 25 watch advertisers that we print annually (the latest appears in WatchTime’s July-August 2015 issue). In 2014, a brand had to spend $5.1 million to make the list. (Zenith spent $5.01 million and just missed the cut.) In 2013, $4.66 million got you into the Top 25. In 2012, Casio made it with $3.64 million. You¡¯d only get to #39 with that amount in 2014. All told, 71 br

Hmm
Coming to the end of the year again. Have not been posting much, but I do check in. Can't say I've bought anything as I am kinda satisfied with where I am with watches right now. SO I guess I'm just giving everyone an early "Merry Christmas and Happy New Year" greeting. May you all find peace and satisfaction in all your New Year endeavors.

The Beast is here!
As you may know I was torn between the Rose Gold Jumbo and the RG Novelty 44. I came across a deal at my local AD here in Chicago (Swiss Fine Timing) My man Daniel came thru with this! It came sealed from AP, I watched him open it. It feels so good on the wrist. I may look at getting the short strap as I am currently one the last hole on the original strap. Here she is and yes it still has stickers as I had to snap a quick pic for you all. Thank you everyone who chimed in on my last post on what you thought I should do. Big shout outs to Ken and Paul!!!!

Lest I forget. . .
A friend and fellow priest wrote this:In Memoriam: Planet Ocean cal. 2500He has expressed my sentiments regarding a future classic. Fortunately I am blessed to be one of 1948 who own the cal. 2500 PO Liquidmetal LE but Rob's article made me reflect on some other discontinued greats from my past.Like these other Omegas:And these Rolex examples:Ah, nostalgia.Fr. John?

Rolex Insurance JM/SF experience
I recently had the opportunity to purchase my first Rolex, a DJ II 41. I love it and have been wondering why I didn¡¯t do it sooner, nonetheless I¡¯ve read many threads and discussions regarding ins. I thought it resourceful to do so myself so I checked with Jewelers Mutual as well as State Farm. SF has a personal articles policy that is totally separate from homeowners. I provided a receipt as documentation. Approx 6500 value. The difference between the two was quite a learning experience. I chose zero deductible with JM. After submitting my application etc: JM sent an email stating they would insure but only w a 500 deductible. I called and also leaned that it¡¯s replacement only and in some instances I would be responsible for taxes and any other charges, whatever that means. They also advised that I would have to submit documentation in the event the value went up and the watch became more valuable or more costly to replace. I also apparently asked a silly question about ¡°upgrading¡± i