Longines Flagship White Diamond Dial Automatic Men's Watch L4.774.4.27.6

How Negative Comments Can Help Boost Sales Of Watches
If you are a brand owner or someone that sells a product, you are going to be very sensitive about what people say about you online and in comments to reviews. The most natural thing for a product manager to feel is that negative reviews will prevent people from purchasing their product. But is that what really happens? A new study explains in scientific terms what I feel is actually conventional wisdom. It was found that the right type of polite or constructive negative comments can actually boost not only sales, but the price someone is willing to pay for a product. While this has a wide application to a number of scenarios, the research presented in the Journal of Consumer Research even used a wrist watch in one of their consumer behavior experiments.One of the most common issues we have with our colleagues at watch brands is concern over the comments our audience leaves after articles. Of course, it is only an issue when there are negative comments, but they feel strongly enough to

Found: A Patek Philippe 3448 White Gold At Sotheby's New York (Or Is It A 3450 Yellow Gold?) ¨C The Story Of The Convertible Perpetual Calendar
The reference 3448 has always been one of my favorite vintage references. There is something so refreshing about the razor sharps lugs (when the case hasn't been polished) and the simple dial layout with. So when I heard about a very special 3448 coming up at Sotheby's, I had to go see it in person. What you are about to see is something you have likely never encountered before – a Patek Philippe reference 3448 in white gold, with a later yellow-gold reference 3450 case as a back up. Say hello to a convertible Patek Philippe. 1 OF 5 This reference 3448 white gold is accompanied by an entirely different case, dial, hand-set, and crown ¨C all in yellow gold. That's right, you read that correctly. This watch, coming up for auction at Sotheby's in New York tomorrow, was born a white-gold 3448 in 1966 and was purchased by the original owner in 1967. Then later in 1986, the owner decided that he would really like a yellow gold version, so he wrote to P

Reluming luminous wrist watch hands
I would like to hear about anyones or everyone's experience with reluming luminous vintage wristwatch hands. Over the years I have had International dial relume luminous hands and I think the cost was $7.00 a pair but was limited to green and antique brown. Does anyone know of anyone that can do different colors to match the original luminous colors of the existing numerals? Not being able to get the lume on the hands and numerals to somewhat match, some different colors together just don't look right and I personally don't like the skeletal look of the hands without the lume. Has anyone ever experimented with filling the hands with water based acrylic paint to match the numerals? I have seen a technique on the internet where you draw paint (luminous or acrylic) across the underside of the hands with a pin covered with paint to fill the hands let dry and reinstall, and if you don't like the result remove, dip hands in water, remove paint and try again. they won't be luminous but the co

OM Straps!
I was wearing my OM today and got to wondering how the OM looks on various strap styles, specifically the NATO / Rubber straps. Post some pics of your OM with anything else other than the stock bracelet. I'm really interested in seeing what it looks like on a Rubber/NATO!

A deployant strap IS a deployant strap, right?
Guys - sorry that this is a bit of a rubbish question, but was just hoping that someone could confirm my suspisions regarding deployant straps, as I have been tearing my hair out on this one - and trust me, I am running out of hair fast!!I've been trying to source a deployant strap for the TAG Carrerra I've FINALLY ordered! (incoming thread to follow!) and I want to have the option of a bracelet or strap. I got it withe the bracelet because obviously the bracelet would be a LOT more expensive to buy seperately, and here's the thing - I don't much like the Carrera racing strap with the holes in it.SO - I picked up a TAG deployant clasp on the bay for a good price. But I don't believe its the exact one for the TAG Carrera Chronograph. But I didn't think this would matter, right?The clasp I've got fits an 18mm strap at the buckle end, and the CV2010 Carrera has a 20mm lug width I believe. So - all I needed was a nice leather strap with 20mm width, tapering to 18mm for the buckle. Now