Audemars Piguet Jules Audemars Automatic Rose Gold Men's Watch 15157OR.OO.1229OR.01

Patek Philippe Reference 130 Mono-Pusher Chronograph In Steel Sells For $5 Million, And Other Such Stories From The First Phillips Geneva Watch Auction
What is there to say? After Aurel Bacs and the Phillips team proved that one of the least-cool watches in the world could indeed be cool on Saturday night with the Day-Date sale, expectations were high but tempered for Sunday night's Geneva Watch Auction: One, a multi-brand, multi-owner sale encompassing everything from modern, still-in-production JLC's to piece-unique vintage Pateks. The entire sale netted $25.2 million (combined with the Day-Date sale, the weekend pulled in over $31m), and four watches hammered over 1m CHF, including a stainless-steel Patek that brought down $5m on its own. Let's break the sale down for you. Stainless-Steel Patek Philippe Mono-Pusher Chronograph Becomes The Most Expensive Steel Ever Sold, And The Third Most Expensive Wristwatch Ever 1 OF 10 A few weeks back, I wrote a story that there were four watches in this sale that could, and should break $1m. As it would happen, four was indeed the number of pieces that broke th

The Power Of Reinvention
Starring Concord's newly appointed CEO Vincent PerriardBy Wei KohAt Concord, we are not changing. We are reinventing ourselves Vincent Perriard, President Concord, Year of Rebirth 2007Who is Vincent Perriard? He is the man behind the reinvention of Concord. Tapped by Movado Group CEO Efraim Grinberg, Perriard is as much an expert in genetics as he is a supreme brand builder. He was the head of communications for Audemars Piguet before founding his own company, Brand DNA, specializing in developing that all-elusive pot of gold known as ¡®brand equity¡¯ for watch brands. He was instrumental in transforming Guy Ellia from a jeweler with a passing interest in timepieces into one of the hottest brands in Europe. When asked by Grinberg what he would change about Concord if he were to be its new leader, ¡°Everything,¡± was his response. The smash success of Perriard¡¯s first watch for Concord the C-1, loosely based on the brand¡¯s old Saratoga model, has been the first foundational stone in the all

Ski season is here... with Linde Werdelin?
It's cold out, really cold out. But with the cold comes winter activities and the ski season I've been waiting for since last April. I've noticed Linde Werdelin is making ski inspired watches as well as some actually functional ski equipment. (Not sure I'd leave the lodge with one of those on my wrist...) Though their watches are not necessarily what I'm presently interested in purchasing, I thought it would be interesting to here some more experienced collectors comment on the relatively young brand.For fun, a challenge; can anyone think of another winter inspired watch? If no others really exist, what other watches seem most suited for winter sports?

Planet Ocean Arrived
My Planet Ocean Chrono 9300 arrived today. I got the black bezel with the orange numeral 12. My only thought in wearing the watch is that the orange numeral is basically hidden with the chrono second hand in the 12:00 position. A small part of me wishes there was more visible color in the watch. Maybe i might have enjoyed the 8500 more? All of Omega's photos of the Chrono do not show the second hand at 12:00 so I never thought of this issue until today. Do any of you guys just set the chrono seconds hand in a different position just for the purpose of viewing the orange 12?

Are we becoming a group of flippers?
I hate what is going on in the luxury watch market. Its happening on the PP as well as Rolex marketplace. Demand is outstripping supply. Worse than I have ever seen before.So for example I buy a 5711 at an AD for $29K, msrp, I sell it to a reseller at $35-$40K, and they mark it up to around $50K. Just crazy! Even if I love the watch, its really hard to walk away form $5K, $6K or even more as an overnight profit. I don't have a remedy, but it makes even the most ardent collectors think about flipping. It's a viscous cycle.