Corum Admiral¡äs Cup

New York Times On: Watch Advertising, Obsessive Watch Geeks
It is charming when you have someone who doesn't know a lot about watches do an article on the watch industry. That isn't to say that the journalist erred in their reporting, but rather that there is a degree of naivete to the tone regarding the topic of discussion, which is watch advertising. A lot of people correctly point out that there is a lot of consistency among watch advertising. You see the hands in the same orientation most of the time, and the date often has an "8" in it, or is at 31. The orientation of the hands is usually at about 10:10. There is nothing at all significant about this time, it is all aesthetics any symmetry. Two hands pointing up in a more or less symmetrical position just seems to look better.The article points out how watch ads of old basically had the hands in the opposite position pointing down. It was then decided that hands pointing down, just look "down," and the trend was then to place them pointing up. The whole point of any watch ad is to make the

Can you imagine how big Rolex is?
They have just add a few buildings at their factory and they build a extra house full of office.Then they call the Swiss government and told them they have setup their new precious metal control center for free and they just have to move in.The Swiss govnerment accept it so now they have a building inside the Rolex factory.This solution was cheaper for Rolex because they have to send in all the precious metalfor control and approving.So maybe next step is to build a house for the COSC control? Then everything will be inhouse. Jocke

Adjusting the date
There are three kinds of watches that don't need the date adjusted...1. Electronic movements2. mechanical movements without a date3. grand complication date watches that know just how many days are in each month. Some of this type even know leap years.Today I moved the date on six of my watches, but some of our members have type # 3. SHOW US YOUR WATCHES THAT DIDN'T NEED HELP WITH THE DATE

New GOLD Diver QEII Cup limited addition
Just seen this on the AP web site, I know some of you have been hoping AP would do a new gold Diver for some time, I think this looks amazing:.audemarspiguet/en/new...imited-editionSent from my iPad using Tapatalk

SwatchGroup US service into site
Check it out:Swatch Group US - CUSTOMER SERVICE REPAIR PRICING GUIDENot that I would ever entrust any of my precious Omega watches to them.Fr. John?