IWC GST 3707 CHRONO ACCIAIO

Maligned Marketing: Apple Tactics
As a product enthusiast I tend to have very strong opinions regarding how a company presents itself. Marketing and sales tactics, while not necessarily consumer friendly conversation is one of the most important parts of doing business. We have all had good and bad experiences with a company, for no business is perfect. However, when a company imbues anti-consumer sentiment right into their sales method and product development, I get really pissed off.So is the case with my continuing dislike (verging on hatred) of Apple. I will forgo talking about many of the things I like to point out that Apple does wrong and stick with the iPhone for this conversation. Apple really turned something that should have been really exciting into a pain.Last week while at a trade show I was lucky enough to win an 8gb iPhone via a fish bowl business card drawing. I was very surprised to say that least, and it was ironic, because not a week before I had signed up with AT&T. Because I loved the phone I

18k Gold Ultra-Chron Automatic
I need help identifying this Longines that was given to me as a gift. I cannot locate this face on any website. Can anyone identify this piece/vintage?Sorry for the crappy pic.

Alive and kicking!!!!
Its been a while since I posted a Gruen, so theThe Strap 114Fitted with a Guild 885, 15 jewel movement.The case is 14 kt Gold filled made by WadsworthA little brassing, not bad for a watch thats over 70 years oldTaken from the Gruen Guild book 1929-30

How to wind a manual winding watch ?
Hi,I have recently purchased a manual winding watch (Frederique Constant FC-915), it should have 48hr power reseve. I am not sure if I wind it correctly as it is my first experience. Everyday, I wind its crown about 20 turns because I feel some hard resistance. However, it stopped running after 18hs. Since then, I have wound its 30x (though I feel hard resistance), and reset the time, but it still stops after 18hs running. Why hard resistance at the crown appears too soon?Please advice me if I should wind it more, say, 40x, without overwinding it.Also, if you have an instruction for this watch or a similar handwound one, please send me.Thank you all.

3 years and counting
No it's not the service time on a Patek watch I have a friend of mine, the only one really interested in watches, normal he sells them, who told me the other day that he has an order at a patek AD, didn't say which one, for a 5711 that he passed 3 years ago, he celebrated the birthday the other day by calling the AD who told him Jerome you're still on the list don't worry, you're arriving at the top soon, with Patek soon can mean 6, 12, 18 months, no one knows, Patek time is like another dimension, something unknown and impossible to understand to us simple mortals¡­That's really crazy, when I went to the Paris salon to pass an order for the 5712 they wouldn't even take it, said the waiting list was too huge, and not only on 5711/5711/5167, on all SS models, there is not one SS Nautilus or 5167 on which they take orders, except the 5164, which was basically the only one I was able to try but even if it's very nice it wouldn't be a keeper for me, the 5712 is and I hope the 5167R will b