Zenith Grande Class Automatique Elite 44mm

"Rolex And Icons" Video Campaign Launches To Promote Famous Wearers
Rolex has just launched a smart new new video promotional campaign called "Rolex And Icons." People often ask us "what watch brands are using social media well?" This requires a lot of thought as only a few come to mind who are even using social media properly. We've even asked experts who track this sort of data and it seems as though for the most part, fashion-based brands with a lot of products for women (i.e. Cartier and Chanel) are doing it best, and it isn't their watches that are keeping the social media momentum going. Rolex may be quite late to the social media game, but they are off to a great start.I recently reported on?Forbes regarding Rolex's new Facebook page here. They also have a YouTube channel?that launched last year. Rolex's social media efforts are pertinent to their overall branding efforts and mark a rather good use of the media from a communications standpoint - though like many brands, they shy away from creating or encouraging an conversant community. A new se

Lets move up a the ladder.....
I started seriously looking at watches again around the same time nola did and now I feel like im ready to move up a bit in prices. I want to see what people think would be a good watch in the neighborhood of $400-600. It has to be something versatile that looks good with jeans and a t-shirt or a suit, currently own:2 seiko 51 alpha1 vostok1 orient1 hamilton(vintage)2 cheap chinese knock offs

Panerai = PAM ???
I do not understand! Why is Panerai shortened to PAM? PAN would make much more sense. I am sure there is a reason...Could someone please elaborate?

Titus watches
Just noticed this brand on a watch site that sells 1970's-1980's era watches. Their ad's are titled Titus ( Omega ) and then give the following description of their watches."Serious collectors out there will notice this is named Titus on the dial but is identical in every respect to a model by Omega. In fact is the same watch but marketed under a different name. It is extremely accurate and allowed Omega to market theirs with a chronometer badge." For me this is more of a general curiousity with no interest in a purchase. Opinions seemed mixed with regards to this brand, some say it chinese others say it's swiss. The prices seem to be about the same as an Omega, would anyone recommend these watches ? Are sellers taking advantage by throwing in the Omega name ?

Calatrava v. Chevron ('Henri Stern') deployant clasp
Having managed to satisfy myself with the help of responses to another of my threads, that the 5140 that I have just acquired did not have a rogue clasp (it had no Calatrava rose and turns out to be a since-discontinued 'chevron' or 'Henri stern' clasp), I have followed up on TRF and a few other forums as to the differences. Whilst there is plainly an identified issue with the safety of the chevron clasp, there is a sizeable body of opinion that strongly prefers it to the more traditional Calatrava clasp, for a whole variety of reasons. Not only that, but there are those that actually mourn its passing and regret that it is now very hard to find the chevron clasp.As this is my 'entry level' first PP, I have nothing to compare the chevron clasp with. Before asking PP whether they will give me a free swap (this seems to be available from what I have read), I thought I would sound out people's opinions on whether this would be an unwise move; not least as I guess that it is very much a