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Linde Werdelin Comic Book To Help Promote Watches
Those who have been noticing Linde Werdelin watch ads and alike, are sure to recall that comic style characters that are often a big part of their image. In fact, the mysterious cast of characters and events always made me pretty curious. Was there a story? Are these singular images? What is the deal? Well Linde Werdelin is finally ready to show the world what the big deal via one of the most innovative communication campaigns the watch industry has ever soon. Linde Werdelin filled me in on the direction and plans for the new campaign. In time you'll get it all, and I am excited to share this new concept with you.It has long been known that a "story" can sell a watch. That is why brands are keen on emphasizing their history - often until you are sick of hearing about it. New brands often "buy history," by acquiring the rights to old brands are watch makers who might make a good back story for something. Linde Werdelin, as a new brand, isn't taking this latter approach. They are totally

Photo Report: Tiffany & Co. Boutique Opening In Chicago
Last Tuesday, HODINKEE and Tiffany & Co. hosted a get-together at Tiffany's boutique in Chicago's Magnificent Mile district, to inaugurate a new feature at the company's Michigan Avenue location – and a new feature for Tiffany boutiques as well. The Michigan Ave. store is, according to Tiffany, the very first to feature a separate, in-store boutique for Tiffany's CT60 Collection. 1 OF 12 The CT60 is named for Tiffany founder Charles Lewis Tiffany, and the designs of the watches are inspired by a very famous Tiffany wristwatch made by Tiffany for Franklin Delano Roosevelt, and delivered in 1945. Check out our coverage of Tiffany's CT60 collection here, and our exclusive video coverage, right here. 2 OF 12 Thanks to Tiffany & Co. for a great evening, and to all our HODINKEE friends who joined us! 3 OF 12 4 OF 12 5 OF 12 6 OF 12 7 OF 12 8 OF 12 9 OF 12 10 OF 12 11

A modern beginners' watch, Hamilton Jazzmaster Viewmatic
I really like the way this forum is coming up, and was really excited when GLADIATOR told me to post some info about my Hamilton Jazzmaster Viewmatic, as a modern beginners' watch.Hamilton is a brand with a lot of history (which mostly being Americans, majority of you will know much better than me) and the Jazzmaster line is the one consisting of dress watches. The watch has the following noteworthy features-Sapphire crystal- mine doesn't have a scratch yet and I sure do hope it stays that way.Stainless steel case- I prefer SS to gold plated which is too much bling imoTransparent caseback- The caseback is also Sapphire crystal.ETA-2824-2 movement- It is a 25 jewel self winding ( bi-directional) movement which does duty on lots of watches and has proved itself as a very reliable and durable workhorse movement. Although it is not COSC certified, it still gives me about +4 sec per day and I'm really happy with it. The movement is visible through the caseback and as you can see from the pi

Silver dial sport watch dilemma
I temporarily solved my issue picking out a silver dial to wear on days off - I just grabbed an Orient CEM5J006K on a one day clearance. I've been wanting to check out this brand for a while. Pics when it arrives!

A Tale of Two Schumachers (Ti and RG Audemars Piguet Schumachers)
Alright, as per some requests, here are some pics of the two Audemars Piguet Schumachers (titanium and rose gold) side-by-side. I wasn't able to take any in direct sunlight, but will try to do so at a later point today if possible...