Breitling Chronomat 808 mit der ber¨¹hmten Perlenl¨¹nette

Branding In The Digital Age: Difficult When The World Is Your Community
Choosing a name for a business or logo these days is very difficult. In fact, coming up with good brandable names has always been difficult. One needs to come up with a strong term which is suggestive of the product or service without being too limiting. The process is fulfilling, but more tedious that it seems.Take one of the strongest business names to date: International Business Machines, or IBM. This company started making type writers and now makes the most complex of business computer systems. A name that was as relevant 100 years ago as it is today. Remarkable really. Back then you had to worry about trademarking a name, along with consumer receptivity. Today you need to worry about domain name availability and a much more saturated landscape of taken or generic names.The best branding these days comes from unique uses of existing words, or modifications of existing words. The tech and internet world has brought forth the greatest ingenuity in name branding in the last 10 years

A Week On The Wrist: The H. Moser Endeavour Perpetual Calendar
H. Moser is one of those independent brands that isn't in our collective vernacular as much as others. Think about how often you hear the name F.P. Journe, or MB&F, or even Philippe Dufour and Laurent Ferrier. These are names that, to most watch folks, are relatively familiar. Moser, however, is not, and that's a shame because they have always been doing interesting things. Today, I will be reviewing the H. Moser Endeavour Perpetual Calendar, formerly known as the Perpetual 1. This incredibly thoughtful perpetual is absolutely the manufacture's most popular timepiece, offering something that frankly does not exist anywhere else. Let's get into it. Who Is H. Moser, Anyway? H. Moser, as we know it today, operates out of Schaffhausen, Switzerland – a town best known for being the home of another watch company. The original Heinrich Moser made a name for himself by selling Swiss watches to Russians in the 1800s. He was so successful that after just a

A wet MM and a ferret arm.
I saw one pic similar to this many moons ago and decided to try one myself. I got good use of the remote control to the camera...Have a nice year now folks./john

First AP, and I couldn't be happier!
Hi Everyone,I've been a long-time Rolex and Panerai Owner, but today I became an even happier AP Owner...suddenly the stars have aligned, and the right 26300 for me just happened to show up in the hands of DavidSW. As most of you know, David's timepieces are always immaculate, to say the least. Excellent guy, highly recommended to do business with. And, when I say that the stars have aligned, I really mean it, since I live about 40 mins from DavidSW offices, and 1 hour from AP newly established Customer Service Center, in Clearwater FL...what more motivation could I ask for to pull the trigger!!!...Oh yes, there is another piece of motivation: This 26300 was originally purchased from an AP Boutique in 05/2015...which gives it plenty of warranty!Today, I grabbed my Daytona, drove my 40 mins, met with DavidSW, unhesitantly traded in my watch (plus $$$),...and I am now the happy owner of this bad boy:

Does anyone think Rolex is going to start doing complications?
Do you think it¡¯s possible that Rolex is going to start doing more complications, maybe start to expand their Cellini line?