Ebel 1911 Black Dial Stainless Steel Ladies Watch 9090211-5465P

NEWS FLASH: US Version of PERPETUAL SPIRIT Coming Soon
I've just been informed that a US version of the Rolex in-house publication PERPETUAL SPIRIT will soon arrive to an Authorized Dealer near you. For those of you who don't know (and don't feel bad if that's you) Rolex Geneva has for several years produced a magazine they've sent to dealers and VIP's which is darn hard to come by, particularly if you're in the US.While many in the US (or at least the few in the US that even knew of PERPETUAL SPIRIT) have long lamented the conspicous absence of the publication in the US, I find it more than coincidental that Rolex should FINALLY launch a US version on the heels of Omega's LIFETIME magazine which debuted last year. Whatever the reason why, this is good news for Rolex fans.

Ad Strategy
We've seen copies of ads here....here's a strategy behind what we've seen..Will Stone, Hamilton Watch Company:Often simple visuals are the best visuals. ¡°We tested two different mail order ads selling a collector¡¯s reproduction of a watch originally manufactured into he 1920¡¯s,¡± said Will Stone, of the Hamilton Watch Company. ¡°One ad used a large dramatic photo showing the watch against a plain background. The other visual had less emphasis on the product and focused on a scene depicting the ¡®roaring twenties¡¯ period during which the watch was originally made. It showed flappers and a 1920¡¯s car. The ad with the straight product photo-¡¯product as hero¡¯-generated three times as many sales as the other version.¡±As a general rule, simple visuals that show the product or illustrate some aspect of its use are better than unusual, creative concepts that can actually hide what you are selling, thus reducing the ad¡¯s selling power.These days of celebrity and the representation of the"finer" th

Incoming! 3573.50.00
The wife purchased a gently used 3573.50.00 for valentines day. Looks to be arriving tomorrow! This is my first Omega, and I'm quite excited! Pics to come shortly.

SS BLRO wrist roll
I¡¯m in love https://instagram/p/BgnqEERho94/ https://instagram/p/BgoGqH8Hest/

B(ling)LNR
If you follow Eric Ku on Instagram fumanku (you ought to), this may have popped up on your feed recently. Photo credit: Eric Ku instagram fumankuThe 116749SABLNR: a WG GMTIIC set with a Blue/Black Sapphire bezel. It's a limited release of 20 pieces according to the post. What?Sent from my iPhone using Tapatalk