Maurice Lacroix "Quartz"

A Brief History Of ETA: THE Swiss Watch Movement Maker
ETA is one of the most prevalent and powerful companies in the modern watch industry. It is Switzerland's largest movement maker with countless small and major brands relying on the products they make. Its story has, as we will learn, defined the watch industry of today. However, despite all its previous and present roles in horology, for many, ETA remains a relatively unknown manufacture, or worse: a three-letter word that scarcely means more than the fact that the movement inside their watch was not made by the company whose name is on the dial.One of the reasons for this can be found in the marketing practices of the industry. We see retail brands tirelessly looking for yet another way of exploiting their history so as to convince the pondering buyer. ETA however, unlike retail brands, does not want to sell directly to the public. Consequently, they will never publicly advertise their technical achievements to make you or I buy a movement or two from them. What they do instead is se

Foto Friday alert
With the influx of vintage Hamilton collectors here at the forum, let's show off some vintage for this Foto Friday, 7/11. Show us pictures of your vintage watch, something from the vintage line or just a picture of your watch next to a bottle of your favorite vintage. 221 for R

One From Left Field
Sorry if I'm spoiling anyone's efforts to get this quietly - but us non-USns are locked out from bidding so it's a bit of a harumph for me...Auction 280772412157; c1953 diamond faced 14K solid white gold Carl. Yep, got me intrigued too, seeing as the 1953, 54 and 55 cattle dogs show the Gary in natural gold fill only - and without diamonds.What are the thoughts?

Questions about PAM275
Your help is needed please. I have decided my next Panerai will be a 275. This is a big step, financially, for me and I would like to get it right. I have been offered a J-Series model with the "dot" dial and a K Series with the "am/pm" dial. Both are brand new. I have been offered about 15% off the J Series and a little less off the K Series, both from UK Authorised Dealers. My questions are: Is the "dot" dial more collectable now it has been discontinued? Should I expect to get more than 15% off a 275 from an Authorised Dealer? It was pretty easy to get that much off. I was under the impression it was difficult to get more than 10% off Panerais. Are the Specialties Series different? Any other info on the 275s would be greatly appreciated, ie residuals, reliability...photos Thanks in advance. Rick.

Watch name pronunciation
This was created to take care of those watch names you see but aren't sure how to pronounce them. By clicking on the word "WATCHSOUNDS" below, you'll go to a chart where some of those names can actually be heard! Sadly it is a very incomplete list so I will try and add names that are missing. Some names are not going to appear since they will be pronounced the same in English as they would in most other languages. Examples include, but are not limited to, Rolex, Hamilton, Eterna, Kobold. Other names, like Bvlgari or Xemex, are a bit more perplexing. This Sticky, I think, will help.WatchsoundsAnd some that aren't on the above chart. The names are broken up into syllables. Those syllables in UPPER CASE letters are stressed more than the syllables in lower case letters.Anonimo................(ah-nuh-NYE-moh)Breitling.................(BRITE-ling)Bvlgari..................(buhl-guh-REE)Corum..................(core-OOM)DeBethune ...........(DAY-bi-TOON)Eberhard...............(ay-ber-hard)E